Putting The Awesome In Your Dog – Part 1.
Ever heard that saying: “It’s not the size of the dog in the incredibly bizarre-yet-awesome fight, it’s the amount of incredibly bizarre-yet-awesome in the dog?” Probably not, because we just made it...
View ArticleSlip The Surly Bonds Of Earth. (Bring Bacon.)
Remember Pigs In Space? Our pals at Bacon Salt did. And, from the Department Of “Damn, We Wish We’d Thought of that,” it inspired them to redefine the term “product launch.” As in, Bacon Salt is...
View ArticleThe Kids, They Will Mess With Your Brand, Chapter 3.
We’ve said it before… …and we’ll probably say it again: The Kids, They Will Mess With Your Brand. May we present to you the Hutzler 571 Banana Slicer. Yes, it’s funny, because bananas are...
View ArticleSuperbowl Ad Recap: Less Talking Animal, More Oil-Drenched Cookie.
For those of you who were face-deep in the guac during the commercials, enjoy our biased topline summary. For those of you who missed the game entirely, be glad your face muscles got to relax rather...
View ArticleUnexpected Solar Eclipse? Or Eat24 and Snoop Lion’s Giant, Billowing Cloud Of...
What’s going on? Is this a giant, unexpected solar eclipse? Were the Mayans right after all? Oh. No. Wait. It’s just Eat24′s giant cojones, blocking out the sun. Taking the D.I.Y. ethos to new heights,...
View ArticleLessons in Advertising: Brains Over Benjamins.
Capitalism certainly has its pros and cons, don’t it? Pro: It keeps all of us in advertising employed. Con: A world of may-the-best-brand-win too often equates to may-the-brand-with-the-most-money-win....
View ArticleSomewhere In This City, A Brand Manager Is Drunk And Weeping.
If there’s one thing we’ve always preached on the mighty Mortarblog, it’s this: Be brave. Be honest. Be nice. (OK, that’s three things. We’re bad at rules. You should know that by now. Hush.) And we...
View ArticleSlip The Surly Bonds Of Earth. (Bring Bacon.)
Remember Pigs In Space? Our pals at Bacon Salt did. And, from the Department Of “Damn, We Wish We’d Thought of that,” it inspired them to redefine the term “product launch.” As in, Bacon Salt is...
View ArticleMeasuring the Man in Manvertising.
Have y’all seen these recent ads for Sauza? Hmm. Hunky guy with muscles narrating against a kitschy backdrop. Wait, I’ve seen this before! It’s gotta be good, right? Sauza Tequila, “The Refreshing...
View ArticlePop It Like It’s Hot.
We love surprises. And a pop-up store for a cloud computing platform qualifies as a surprise in our book. Amazon Web Services has set up shop at 925 Market Street, offering educational workshops,...
View ArticleSuperbowl Ad Recap: Less Talking Animal, More Oil-Drenched Cookie.
For those of you who were face-deep in the guac during the commercials, enjoy our biased topline summary. For those of you who missed the game entirely, be glad your face muscles got to relax rather...
View ArticleUnexpected Solar Eclipse? Or Eat24 and Snoop Lion’s Giant, Billowing Cloud Of...
What’s going on? Is this a giant, unexpected solar eclipse? Were the Mayans right after all? Oh. No. Wait. It’s just Eat24’s giant cojones, blocking out the sun. Taking the D.I.Y. ethos to new heights,...
View ArticleSomewhere In This City, A Brand Manager Is Drunk And Weeping.
If there’s one thing we’ve always preached on the mighty Mortarblog, it’s this: Be brave. Be honest. Be nice. (OK, that’s three things. We’re bad at rules. You should know that by now. Hush.) And we...
View ArticleMeasuring the Man in Manvertising.
Have y’all seen these recent ads for Sauza? Hmm. Hunky guy with muscles narrating against a kitschy backdrop. Wait, I’ve seen this before! It’s gotta be good, right? Sauza Tequila, “The Refreshing...
View ArticlePop It Like It’s Hot.
We love surprises. And a pop-up store for a cloud computing platform qualifies as a surprise in our book. Amazon Web Services has set up shop at 925 Market Street, offering educational workshops,...
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