Superbowl Ad Recap: Less Talking Animal, More Oil-Drenched Cookie.
For those of you who were face-deep in the guac during the commercials, enjoy our biased topline summary. For those of you who missed the game entirely, be glad your face muscles got to relax rather...
View ArticleUnexpected Solar Eclipse? Or Eat24 and Snoop Lion’s Giant, Billowing Cloud Of...
What’s going on? Is this a giant, unexpected solar eclipse? Were the Mayans right after all? Oh. No. Wait. It’s just Eat24’s giant cojones, blocking out the sun. Taking the D.I.Y. ethos to new heights,...
View ArticleSomewhere In This City, A Brand Manager Is Drunk And Weeping.
If there’s one thing we’ve always preached on the mighty Mortarblog, it’s this: Be brave. Be honest. Be nice. (OK, that’s three things. We’re bad at rules. You should know that by now. Hush.) And we...
View ArticleMeasuring the Man in Manvertising.
Have y’all seen these recent ads for Sauza? Hmm. Hunky guy with muscles narrating against a kitschy backdrop. Wait, I’ve seen this before! It’s gotta be good, right? Sauza Tequila, “The Refreshing...
View ArticlePop It Like It’s Hot.
We love surprises. And a pop-up store for a cloud computing platform qualifies as a surprise in our book. Amazon Web Services has set up shop at 925 Market Street, offering educational workshops,...
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